Home is where the customer is. The physical home is an extended home-zone, nowadays. If you want to be successful with your services, you have to reach the customer in his home where he uses his devices and sensors. More and more services are anchored at the customer-home – more services for easier coping with… Continue reading Home is where the customer is
What would a retail experience look like three years from now? What if you could browse a store while sitting in the store? Let’s suppose an associate hands you virtual reality glasses as you enter the store. You are guided to a private viewing room complete with snacks and beverages: That will be available with… Continue reading Where Are You: Retailers Virtual Technology?
In the etailers versus retailers war, the etailers are winning. Market shares for everything ecommerce are growing. Tech solutions have concentrated efforts on customer management and marketing software for ecommerce platforms. Consumers have responded by shopping online in their pajamas in the middle of the global night from every possible corner of the world. Big… Continue reading etailers vs retailers