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brand_stratecta

From Vintage to Vibrant: Modernizing Brand Identities for Today’s Audience

With trends changing at an astonishing speed and digital landscapes continually altering how we connect, brands that have outlasted time often face an uphill climb when trying to maintain relevance in today’s audience. “From Vintage to Vibrant: Modernizing Brand Identities for Today’s Audience” explores revitalizing classic brands in an ever-evolving… 

Recruiting_stratecta

Opaque HR Process Hinders Talent

An intransparent HR process not only affects the quality of candidates attracted to a company but can also have longer-term implications on the company’s reputation and the engagement and retention of its workforce. An intransparent Human Resources (HR) process can hinder finding the right people in several ways: How to… 

non-financials stratecta

Non-Financial Parameters of Company Evaluation

Although financial parameters play a critical role in evaluating a company’s performance. Recent research suggests that non-financial parameters could play an even bigger role in company evaluation. However, using financial parameters alone may not provide a wholesome picture of the current state of affairs in a company. It is important… 

stratecta climate

Climate Change Initiatives

Many companies are already addressing the elements of social justice, environmental stewardship, transparency, and fair labor practices in their company values. The Business Roundtable in the US announced the release of a new Statement on the Purpose of a Corporation signed by 181 CEOs who commit to lead their companies…