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Successful Crowdfunding Campaigns

Looking to raise money for your crowdfunding campaign? You need to attract attention and donors. Here are a few tips that will help make your campaign a smashing success.

Highlight Any Press

Whenever you get any mention in the press, make a big deal about it. Talk about it on your crowdfunding page, mention in on your social channels, and make a point about it in your advertising campaigns. The law of social proof will cause people to pay attention when they see that other people are paying attention.

Communicate

Make sure to communicate with supporters and potential donors. When people leave comments on your webpage or social accounts, always reply to them. It’s important that people see that you’re active and that you care.

Be Personal

Besides engaging with your audience, show people an inside look into your campaign. If you have a staff, show pictures or video clips of them and what they do. Show pictures of you working on your project.

Be Open

Be open about your plans and ideas. What are you going to do with the money you raise? What is your budget?

Track, Track, Track

It’s very important to track your traffic. Which sources are they coming from? Which countries are they located in? What are their age demographics? Use a link tracking tool to track all your traffic. When you figure out what your target audience is, you’ll be able to focus on them in your advertising campaigns.

For more information, please contact us.

crowdfunding

Crowdfunding Tips for Attracting Investors

The most important part of any crowdfunding campaign is getting people interested enough to invest. Anyone can launch a campaign, but you need people’s attention in order to succeed. Use these crowdfunding tips in order to attract more investors.

Have a Clear Plan of Action

Don’t start a fundraising campaign on a vague idea. People want to know that you are serious. They want to know whether your project has any chance of success and whether or not you know what you are doing. Lay out a clear plan of action for potential investors to see.

Focus On Benefits

Let investors know what’s in it for them. Focus on how they will benefit from rewards or equity. Don’t make it all about yourself and your project.

Enhance your Social Media Presence

Create new social accounts (if needed) and engage “multipliers” where investors and the media can get information about your project. Include your plan, any endorsements, images that journalists can use, etc. This will make it easier to attract funds and publicity.

Create a Video

Having a video that will showcase and explain your project is extremely powerful. It’s also a great marketing tool and a chance to get your pitch out there. However, remember that a poorly created video is worse than no video at all. If you can’t afford a professional video, skip it (or ask us). If you can, do it and put it up on your webpage and link to it from your social profiles.

Want to launch a crowdfunding campaign but not sure where to start? Contact us today for help!