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wearables

Smart Clothing for Woman

The dress works like this: it’s made of efoil, a new textile that is engineered to change opacity, and connected to an integral heartbeat monitor. When the wearer’s heartbeat accelerates, such as with the approach of a lover, the dress turns transparent. Part of an ongoing collaborative series about intimacy, technology, and fashion, the Intimacy 2.0 dress is the work of FashionTech designer/engineer Anouk Wipprecht and Dutch Studio Roosegaarde.

The majority of Anouk Wipprecht’s  FashionTech clothing, a wonderful mix of robotics, artificial intelligence, and wearable electronics, features a fierce beauty, like powerful exoskeletons, clothing that is ours to command. This FashionTech isn’t designed to make us pretty, but to make us powerful, a wearable host-system that can poke the eye out of any stupid bastard that approaches us with evil intent. The fierceness of most FashionTech, clothing that will bring a smile of delight to the eyes of powerful women everywhere, is why the Intimacy 2.0 dress has it backward.

Imagine this. You walk into a party, dressed to the nines in your new efoil dress, and naturally you feel a bit nervous, a bit excited, so your heart is beating excitedly, and then, just as you always knew it would, your clothing betrays you, turns translucent, and you stand naked in front of a crowd of strangers.

Your heart beats faster with the approach not just of a lover but of an enemy. A heart beats faster with challenge, dread, excitement, and what we need our clothing to do when our heart beats faster is to protect, not reveal. Continue reading

femtech

Female startups rising

The last years have seen a number of exciting startups securing venture capital and developing innovative products that include healthcare wearables. FemTech is the name for the women-led, women-designed new product startups, and the success of these traditional and consumer health care products can be summed up in two words: market potential.

Women’s healthcare has been underfunded by the research and development world, but the last few years have seen a number of innovative products brought to market. While much of femTech is focusing on reproductive technology and sexual health, such as fertility startups that are helping young women harvest and save their eggs for later childbirth decisions, to a birth control telemedicine and delivery model, to apps that are as sensitive as the birth control pill for contraception, not all the focus is on reproductive health.

Cardiovascular disease remains the number one killer of women worldwide, and Bloomer Tech is developing a number of wearables with biometric sensors to collect and analyze heart heath data. The data can be used to guide real-time medical decision making, while collecting big data amounts of women’s heart health data for research. The material developed has flexible, washable circuits embedded in textiles, a technology that will allow a number of interesting developments in the ability of wearables to collect biometric data. Their first product is a bra with the flexible circuits embedded to collect data on heart disease risk factors. It communicates to an app on a smartphone via Bluetooth. Most important, the user decides on how much and what data can be shared with a medical professional, researcher, or other person.

Bellabeat, the maker of LeafUrban jewelry, is leading the jewelry/design/health monitoring pack. The beautiful leaf-shaped jewelry looks nothing like a fitness tracker, and provides several important tools for women hoping to find a better tool to monitor health: it helps track menstrual periods, so women can keep track of fertility and contraception, and it monitors signs of stress and offers guided meditation. Like other health and fitness devices, it monitors activity and sleep, and gives the user data.

However, the largest amount of VC funding remains with startup companies focusing on a product that has both cachet and market potential. Many, or most, new products focus on women’s sexual and reproductive health. Elvie raised $6 million for a small device to help women do Kegel exercises properly. Women’s health care startups in FemTech have raised, to date, over $1.1 billion for research and development. Continue reading