In the etailers versus retailers war, the etailers are winning. Market shares for everything ecommerce are growing. Tech solutions have concentrated efforts on customer management and marketing software for ecommerce platforms. Consumers have responded by shopping online in their pajamas in the middle of the global night from every possible corner of the world.
Big data analysis and trend and pattern prediction using deep neural networks will continue to form a growing part of planning and market analysis. Human-AI hybrid management teams will become more common. We may see something similar in the way stakeholders are planning and implementing complex infrastructure development now. Business may find itself regularly collaborating with government, education, and the private sector to plan, manage and fund business projects. This collaborative organizational model will allow the heavy burdens of regulatory compliance, funding, public opinion, environmental impact, and other challenges to be met by a team with a variety of skills. This new collaborative model can reduce the risks associated with the digital transformation of business.
There are, however, some limitations and challenges that remain. Some industries are very well suited to ecommerce, and some are less so. Who are the winners so far?
Medical and Legal Ecommerce
Consultations with experts–doctors, lawyers, accountants, and other specialty information brokers are very well suited to ecommerce applications. In the US, the federal government recently passed a bill allowing insurance reimbursement through Tricare, one of the federal insurance programs, for telemedicine. This bill signals tacit approval for these services, and they have responded by developing very workable systems for both medical and mental health visits. Tech such as video conferencing allows face to face meetings, and systems have been put into place to limit the possibility of diversion or misuse, such as the restriction on prescribing controlled substances through a teleconference. Tech which allows interstate prescribing electronically to drug stores who are in the system, such as the chain drug stores and those registered with the large insurance providers, means medicines are available immediately after a visit. New technologies allow home-bound patients to deliver results of weights, blood pressure readings, and blood samples to the medical provider through electronic systems.