With the adoption of the Directive (EU) 2024/825 on Empowering Consumers for the Green Transition (ECGT), the European Union is redefining the rules of engagement between sustainability, marketing, and consumer protection. While the public debate often frames the Directive as a “greenwashing ban”, the accompanying Questions & Answers published by…
From Telecommunications to Energy: Why LRAIC Could Redefine Grid Tariffs and Energy Pricing in Europe Europe’s energy markets are under unprecedented pressure. The electrification of transport and heating, the rapid expansion of decentralised generation, volatile wholesale prices and structurally rising peak loads are pushing electricity networks to their limits. At…
With the increase of AI systems such as ChatGPT, AI generated chatbots have also risen in popularity. They are mostly used to provide customer service as well as in marketing to enhance campaign performances. By now, I am sure you have interacted with a few of these bots on different…
The term inflation refers to the increase in the prices of goods and services. It is usually caused by the decrease in the purchasing power of a currency. More often than not, when discussing this topic, people think of its effects on consumers. However, the impacts of inflation are usually…
This article describes how market prices could be used to set the right incentive to achieve long term growth (via long-term pricing). These days – in general – you need to have market power to be profitable. Market power means you need to a have a significant market share or…
