With the increase of AI systems such as ChatGPT, AI generated chatbots have also risen in popularity. They are mostly used to provide customer service as well as in marketing to enhance campaign performances. By now, I am sure you have interacted with a few of these bots on different…
For every business, it is crucial to develop brand awareness to attract more potential customers and increase sales. There are already billions of social media users worldwide which is why the modern digital world is a great place to establish your brand. With different social media channels available, it wouldn’t…
If you’re an entrepreneur that is looking to connect with other business owners, hosting corporate events is a powerful way to get a bigger network. Hosting a networking event is quite different than a luncheon or a dinner. You’d have to plan every detail of the event and create ways…
The term inflation refers to the increase in the prices of goods and services. It is usually caused by the decrease in the purchasing power of a currency. More often than not, when discussing this topic, people think of its effects on consumers. However, the impacts of inflation are usually…
This article provides an overview of sustainable finance-related disclosure obligations (SFDR = Sustainable Finance Disclosure Regulation) for financial market participants (FMPs) and financial advisers (FAs) pursuant to Regulation (EU) 2088/2019 (Disclosure Regulation) and Regulation (EU) 2020/852 (Taxonomy Regulation) (No liability assumed). The aim of this regulation is to reduce information…
This article gives an overview about the criteria that can be used in order to classify and evaluate real estate properties (i.e. the portfoliomanagement). The aim is to put together a portfolio that will last long term and generate good returns. The parameters return, risk and liquidity are to be…
Home is where the customer is. The physical home is an extended home-zone, nowadays. If you want to be successful with your services, you have to reach the customer in his home where he uses his devices and sensors. More and more services are anchored at the customer-home – more…
The Coronavirus COVID-19 pandemic has been surprisingly disruptive in many areas of society. A significant impact has been made on cinemas and distributors, prompting large scale disagreements, a ban on specific films and threats to make sweeping changes in the industry through an increased use of Video on Demand. But…
While the coronavirus massively spread across various regions globally, the main focus for retailers is to limit the pandemic’s impact on both the employees and customers. As essential service providers, you are forced to adopt new guidelines and protective protocols according to local and state directives. In most regions around…
This article describes how market prices could be used to set the right incentive to achieve long term growth (via long-term pricing). These days – in general – you need to have market power to be profitable. Market power means you need to a have a significant market share or…