For many banks the thought of integrating modern technologies feels like a minefield. Claudia Hauser, EMEA financial services lead at Microsoft, believes that financial institutions need to proactively embrace technological innovation. As the market becomes more transparent, customers are using online price-comparison services to shop around. The digital revolution has also given customers the option to seek other businesses if their current providers do not offer services on multiple channels. Banks are creating user-centric experiences for customers to differentiate each other from the competition (smartbanking solutions). However, this is still a challenge for most financial institutions. A recent survey reported that 53% of millennials in the U.S. do not see any difference between banks. Anytime, anywhere banking is essential, but it is also the norm.
There is a lack of “human touch” between banks and their customers, and this is one of the reasons why people only visit a branch when they have to, and their relationship to banks is mostly transactional. Fintech companies like Venmo and Sqaure Cash are serious competition for banks. These platforms mimic the natural flow of people when it comes to sending money, which banks are unable to do because of legal regulations and obsolete IT structures. However, these fintech companies can only provide bank-like services but not a complete holistic financial model.
Banks can offer great help to their customers by providing personalized feedback based on their spending habits and offer smartbanking tools. In today’s technologically oriented culture, the opportunities for banks to integrate this information are endless. Banks are in the enviable position to know every financial touchpoint of their customers, from where they prefer to shop to their credit capacity.
What will the financial world look like in fifty years? Everything will change, except human nature. (Or, nothing will really change.) The financial and banking sector is embracing the new opportunities of emerging technology. Data mining and machine learning platforms, and the rapidly developing world of artificial neural networks, are having significant impacts on the global financial world. Continue reading