Best practices

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onboarding

10 Essential Onboarding Topics for New Employees (Part 1)

You’ve gone through the process of finding a batch of great new hires, chosen carefully from dozens of applicants and considered prospects. No doubt, your business runs like a finely tuned machine and each of your employees is a skilled operator. Your new recruits have all proven that their personalities and skills will fit well into your company structure but they don’t start on day one knowing all of your intricate internal procedures. That’s what orientation training is for. Of course, you want the most helpful and efficient coursework possible. Structuring your training program with these ten essential topics will make sure that you have all your bases covered and the new team members are ready to start their work tasks by the end of the orientation sessions.

1: Welcome

Show your new employees how happy you are to have them, then introduce them to the company, buildings, and their new jobs. A quick tour around the office or facilities can help them get that movie-opening impression of how things work and where everything is. This is a great time to show them their new assigned workspaces and answer initial questions.

2: Company History and Culture

Tours can be exciting and difficult to listen through, so don’t start the real content until you’ve settled back into the orientation space, then dive straight in with the company history. Many companies have an interesting or unique founding history that will engage new hires and help them grasp the company philosophies from the root. From here, you can segue smoothly into company culture, making it clear the kinds of shared attitudes and break room behaviors that are supported. If you have company sports teams, group outings, or favorite catering days, now is the time to share them.

3: New Hire Paperwork

One of the primary reasons to gather and do orientation together is to fill out the new hire paperwork completely and accurately. Normally this doesn’t take very long, but tends to occupy everyone’s attention for a few minutes as they write in personal details and double-check legibility. Make sure to collect the forms promptly to avoid any possible risk of loss or coffee stains. Continue reading

crowdfunding

It’s a Dog’s Life: Best Practices for Crowdfunding Campaigns

A smart first step in planning a crowdfunding campaign is to study the crowdfunding websites and identify the elements that are common in the successful and the unsuccessful campaigns. A recent review of various dog-related campaigns showed some clear best practices.

Indiegogo has a system that from the beginning allows campaigns to become social enterprises. A cause, either personal or nonprofit, has no platform fees. But being a social enterprise alone does not imply a better outcome. A good example of an excellent and successful campaign is Tearribles on Kickstarter. They are for-profit and making a single product- a dog toy that is indestructible, in three sizes. They had a goal of $15,000 to manufacture the toy. Close to the end of the campaign, they have $107,572.

The product has been designed and tested, and is universally cute. But beyond having a good product, a toy that can be pulled apart by a dog and put back together again with Velcro, they made a short video showcasing the toy and starring dogs. Dogs acting normal and lovable and reminding us all that we love our dogs. All over the world, we love our dogs and buy them toys. The short video, 1:47, doesn’t have a human narrator but uses humor and captions, and lets the dogs star. The product description uses humor as well, and suggests a product and company that doesn’t take itself seriously, and is happy. All the world likes dogs, and all the world likes happy. Continue reading

campaigns

Successful Crowdfunding Campaigns

Looking to raise money for your crowdfunding campaign? You need to attract attention and donors. Here are a few tips that will help make your campaign a smashing success.

Highlight Any Press

Whenever you get any mention in the press, make a big deal about it. Talk about it on your crowdfunding page, mention in on your social channels, and make a point about it in your advertising campaigns. The law of social proof will cause people to pay attention when they see that other people are paying attention.

Communicate

Make sure to communicate with supporters and potential donors. When people leave comments on your webpage or social accounts, always reply to them. It’s important that people see that you’re active and that you care.

Be Personal

Besides engaging with your audience, show people an inside look into your campaign. If you have a staff, show pictures or video clips of them and what they do. Show pictures of you working on your project.

Be Open

Be open about your plans and ideas. What are you going to do with the money you raise? What is your budget?

Track, Track, Track

It’s very important to track your traffic. Which sources are they coming from? Which countries are they located in? What are their age demographics? Use a link tracking tool to track all your traffic. When you figure out what your target audience is, you’ll be able to focus on them in your advertising campaigns.

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