Here is what we know about the engaged workforce: engaged workers, those who are loyal to the business and focused at work, those who are paying attention and working hard when they are on the job, are directly related to profit in the short and long term.
Now it gets more complicated. We can’t recruit and hire for engagement, because it is not a fixed quality. A worker who appears very engaged may get disillusioned or react to the business culture by becoming disengaged. The work may not meet needs the person can hardly identify, or may interfere with critical life goals and responsibilities, such as family. We do know a great about the characteristics of disengaged employees, because they are legion and vocal. But being disengaged is no more a fixed quality than being engaged. It’s not the worker, and it’s not the workplace. It’s the way those two meet and meld, or meet and clash.
The way we can influence the culture of the workplace to cultivate engaged employees is the same way we can attract those same people to support a crowdfunding campaign. If the company, not just the product or project, but the company is something people can believe in, they will support the ideas behind that belief. People get you, they get your ideas and goals, and they want to participate and contribute. Continue reading
One of the best ways to encourage people to donate to your crowdfunding campaign is to offer rewards to donors. However, you need to have a solid plan and strategy to make this work. Here are a few tips for crowdfunding rewards.
Do Your Research
Before you start out, make sure to research how other successful crowdfunding campaigns offered rewards. Make a list of a bunch of crowdfunding campaigns that focused on a similar niche or target audience. What types of rewards did they offer? How much did people need to donate in order to qualify?
Focus on the Big Fish
You might want to consider focusing on big donors and offering bigger rewards for them, rather than focusing on offering small rewards to those who donate very small amounts of money. Remember that you need just a few large donations to reach what you’d collect with many small donations. Again, research what others have done successfully and emulate them.
Offer Time-Limited Rewards
One way to get people to donate is to offer limited time rewards. For example, you can offer rewards only to the first set number of people who donate, or only to people who donate before a specific time. This will create urgency and get people to donate, and it will help tremendously for attracting momentum to your campaign.
Choose the Right Platform
When offering rewards, make sure to choose the right platform to launch your crowdfunding campaign. You need a platform that works for your niche and that will be able to give you the tools you need to make your campaign a smashing success. Contact us for more information.
The most important part of any crowdfunding campaign is getting people interested enough to invest. Anyone can launch a campaign, but you need people’s attention in order to succeed. Use these crowdfunding tips in order to attract more investors.
Have a Clear Plan of Action
Don’t start a fundraising campaign on a vague idea. People want to know that you are serious. They want to know whether your project has any chance of success and whether or not you know what you are doing. Lay out a clear plan of action for potential investors to see.
Focus On Benefits
Let investors know what’s in it for them. Focus on how they will benefit from rewards or equity. Don’t make it all about yourself and your project.
Enhance your Social Media Presence
Create new social accounts (if needed) and engage “multipliers” where investors and the media can get information about your project. Include your plan, any endorsements, images that journalists can use, etc. This will make it easier to attract funds and publicity.
Create a Video
Having a video that will showcase and explain your project is extremely powerful. It’s also a great marketing tool and a chance to get your pitch out there. However, remember that a poorly created video is worse than no video at all. If you can’t afford a professional video, skip it (or ask us). If you can, do it and put it up on your webpage and link to it from your social profiles.
Want to launch a crowdfunding campaign but not sure where to start? Contact us today for help!