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predictive analysis

Predictive Analysis and human behaviour

Predictive Analytics is the branch of machine learning that is putting all the data to work. It takes large data sets and uses mathematical algorithms to form predictive models. Then statistical methods such as regression analysis are used to find the variables that influence the models. Finally, machine learning platforms use those predictive models to find patterns in the past that can allow predictions of patterns in the future.

Human behavior can be seen as a series of patterns that repeat, both individually and as a group, over time. This statistical fact doesn’t negate the possibility of free will; it allows us the use of our free will to repeat patterns of behavior that are most comfortable to us, considering the social, cultural, and family pressures that also influence us.

The analysis of patterns of behavior in humans as a group has been the work of historians, who can look back at great sweeps of time and see patterns that repeat. With the amount of data being collected now through online interactions and geotracking tools such as GPS, machine learning platforms are engaged in how to mine that huge amount of data for the very specific data needed to answer questions.

Predicting the future has been an art in which intuition based on expert knowledge and experience was used to make a predictive analysis. Those who are considered masters in their work combine experience with knowledge, and can see patterns from the past and predict patterns into the future. But we are constrained by the depth and breadth of experience and knowledge we can acquire; we are further constrained by unconscious bias and other human attributes. Continue reading