Successful Crowdfunding Campaigns

By Georg Tichy

campaigns

Looking to raise money for your crowdfunding campaign? You need to attract attention and donors. Here are a few tips that will help make your campaign a smashing success.

Highlight Any Press

Whenever you get any mention in the press, make a big deal about it. Talk about it on your crowdfunding page, mention in on your social channels, and make a point about it in your advertising campaigns. The law of social proof will cause people to pay attention when they see that other people are paying attention.

Communicate

Make sure to communicate with supporters and potential donors. When people leave comments on your webpage or social accounts, always reply to them. It’s important that people see that you’re active and that you care.

Be Personal

Besides engaging with your audience, show people an inside look into your campaign. If you have a staff, show pictures or video clips of them and what they do. Show pictures of you working on your project.

Be Open

Be open about your plans and ideas. What are you going to do with the money you raise? What is your budget?

Track, Track, Track

It’s very important to track your traffic. Which sources are they coming from? Which countries are they located in? What are their age demographics? Use a link tracking tool to track all your traffic. When you figure out what your target audience is, you’ll be able to focus on them in your advertising campaigns.

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