Getting your campaign off to a good start is perhaps one of the most difficult parts of launching a crowdfundingcampaign. Once your campaign gets off the ground, it’s easier to attract more publicity. Here are a few tips for getting your campaign off to an awesome start.
Build Up Momentum Beforehand
Build up hype and publicity before your campaign actually launches. Use this time period to attract supporters; get as many backers as you can. If you have social media profiles for your campaign, aim to get as many likes and followers before your campaign actually goes live.
Activate Your Support Network
Once your campaign goes live, activate the support network you’ve just built up. Encourage your backers to finally contribute. In addition, enlist the support of your family, friends, and anyone else you know. This way, you won’t have to deal with a campaign that’s still floating around with $0 invested.
Attract High-Profile Investors
Do your best to attract even just one high-profile investor who would be willing to invest a nice sum of money. This will give your campaign additional publicity and will give it even more traction. If possible, enlist their support before your actual launch, so that your campaign has sizeable investments right at the beginning.
You do need a marketing campaign in order to attract investors. Invest in some online marketing. Social media is a great marketing platform; you can invest in either paid or free social media traffic.
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The most important part of any crowdfunding campaign is getting people interested enough to invest. Anyone can launch a campaign, but you need people’s attention in order to succeed. Use these crowdfunding tips in order to attract more investors.
Have a Clear Plan of Action
Don’t start a fundraising campaign on a vague idea. People want to know that you are serious. They want to know whether your project has any chance of success and whether or not you know what you are doing. Lay out a clear plan of action for potential investors to see.
Focus On Benefits
Let investors know what’s in it for them. Focus on how they will benefit from rewards or equity. Don’t make it all about yourself and your project.
Enhance your Social Media Presence
Create new social accounts (if needed) and engage “multipliers” where investors and the media can get information about your project. Include your plan, any endorsements, images that journalists can use, etc. This will make it easier to attract funds and publicity.
Create a Video
Having a video that will showcase and explain your project is extremely powerful. It’s also a great marketing tool and a chance to get your pitch out there. However, remember that a poorly created video is worse than no video at all. If you can’t afford a professional video, skip it (or ask us). If you can, do it and put it up on your webpage and link to it from your social profiles.
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Crowdfunding has changed since the first exciting days, and several new trends show the maturing industry. Projects rooted in sustainability remain popular, such as hemp fiber glasses frames and window blinds with integral solar panels. There is an emerging trend in remaking classic equipment using new lighter and less expensive technology, such as a large format camera with a lightweight wooden body, and a turntable with all-in-one functionality. Fashion and design projects remain popular, with a move toward minimalism and simplicity in clothing, shoes, and accessories such as watches.
Running crowdfunding campaigns has also matured. Those who invest in new product development have come to expect a degree of sophistication in the marketing of a campaign as a sign of business maturity. Common best practices have been identified, such as video marketing, a strong mail campaign before the crowdfunding (CF) campaign opens, contests to build up the mailing list, and access to products from the first production run at below cost. This last is a critical piece for companies with a working prototype, and allows the crowdfunding campaign to be used to estimate demand, take first orders, and form a customer base.
Some companies are also using multiple CF-campaigns through the course of their business growth. Expansion, new product development, and opening new branches or outlets are all reasons for a second or third crowdfunding campaign. Companies that have had success with crowdfunding are turning back to it as a method of funding business growth and expansion.